D-02
Immediate — Pilot Start · Weeks 1–2
Open
Go-to-Market
Ref: GTM-01
BD Timing — Before or After Beta
Does formal business development start now alongside development, or only after Beta launch?
Running BD in parallel with development (parallel track) gives the team a pipeline ready at Beta launch and real feedback from prospects. Starting BD after Beta avoids premature commitments but delays revenue by 3–6 months. A soft BD approach builds relationships without contractual pressure.
Options
Start BD now (parallel track)
Post-Beta only
Soft BD now — relationships only, no contracts