D-04
Immediate — Pilot Start · Weeks 1–2
Open
Exposure
Ref: EXP-01
Pre-Beta Exposure Level
How publicly visible should EcoOptimize be during the pilot phase (Months 1–6)?
More exposure generates inbound interest and pipeline, supports grant applications, and builds brand awareness. Less exposure reduces competitive risk and gives the team time to polish the product. IP protection should be in place before any public-facing activity regardless of which level is chosen.
Options
Stealth — NDA-only, no public presence
Low — team LinkedIn only, no product specifics
Moderate — content marketing, no product demo
Open — public product page, press, conference demos