D-17
Mid-Term — Beta Build · Month 3–5
Blocked
Go-to-Market
Ref: GTM-02
Geographic Sequencing of Commercial GTM
In what order are commercial (post-pilot) GTM activities launched across geographies?
Bangladesh offers faster sales cycles and lower friction. Germany offers 5–10× higher revenue per client and strong regulatory urgency (CBAM enforcement is already underway). The team’s geographic split — Rasel in the US focusing BD, Mareike in Europe — naturally supports parallel GTM if team capacity allows.
Options
Bangladesh first → Germany at Beta launch
Germany first → Bangladesh follows
Simultaneous BD + DE from Month 1
Bangladesh + South Asia (India/Pakistan) first → Europe later